By che — Own work, CC BY-SA 2.5, https://commons.wikimedia.org/w/index

I decided to write some poetry to describe a common woe

The roots of which are often softened by leadership, though.

Business is running based on theories, and not based on fact -

And scientists, designers, researchers are now held back.

“Human-centered” is too frequently shadowed by sales.

And too…


My friend Oji Udezue wrote an article recently (“Inequality is a zero-day flaw in America’s source code”) about his experience moving from a “first-class existence in Nigeria (everyone is black)” to becoming a black man in America — which astounded him and made him cringe.

I met Oji and Ezinne…


Image by Mariana Vusiatytska, 2016–12–12 — on Wikimedia Commons.

Today, I was thinking about how I’ve always seen my potential. I never thought of myself as intelligent. Kinda smart in some ways, maybe. But not intelligent. And I think that lots of kids out there right now may be increasingly struggling with the same thing.

I was the creative…


Pink boots. Huge tractors. 36% of the farmers in the US, but with only 10% of the government funding.

Farming has a bias problem.

A recent article from Huff Post opened my eyes and got me thinking about farms, farm workers, and farm equipment. …


This topic is exceptionally controversial and decidedly gross. The CDC issued a tweet in July of 2018 about a shocking occurrence in America.

Some Americans are apparently washing and reusing condoms.

“We say it because people do it: Don’t wash or reuse #condoms! Use a fresh one for each #sex…


This week, Andre Calantzopoulos, CEO of Phillip Morris International, shared an astounding revelation during an interview with SkyNews.

“At the end of the day, the ambition we have is to replace cigarettes as soon as possible.” — Andre Calantzopoulos, CEO of Phillip Morris International

I personally was stunned. I mean…


Today, I had the pleasure of being a part of career day at my local elementary school, talking with five different classes about what I do. Discussing market research is an interesting activity among 4th graders who neither understand nor value this seemingly dry topic.

Ms. Hansen’s fourth-grade class, including the timeless bunny ears.

So the first question I…


Have you by chance heard that the definition of the kilogram is about to change?

It’s a fascinating story; Le Grand K was crafted in 1879 as a cylinder of platinum and iridium that perfectly represented the weight of one metric kilogram, a little over 2 pounds. For generations, Le…


I’m far more of a practical philosopher than an ideological one. I love debates and discussions around what *should* be best in the context of how we can get there starting *today*.

With this in mind, my opinion is that the conversation around global entrepreneurship has a rarely discussed gap.

Annie Hardy

Founder of zeet insights, an Austin-based market & design research firm; design thinker, diversity advocate, tech geek, proud mom.

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