By che — Own work, CC BY-SA 2.5,

I decided to write some poetry to describe a common woe

The roots of which are often softened by leadership, though.

Business is running based on theories, and not based on fact -

And scientists, designers, researchers are now held back.

“Human-centered” is too frequently shadowed by sales.

And too rarely do strategies revolve ‘round client tales.

No, the voice of customers is *said* to be of great import

But designers say it fails to change outcomes of any sort.

Because, you see, design is seen as bonus, not as core

And dirty data cannot tell us what is all…

My friend Oji Udezue wrote an article recently (“Inequality is a zero-day flaw in America’s source code”) about his experience moving from a “first-class existence in Nigeria (everyone is black)” to becoming a black man in America — which astounded him and made him cringe.

I met Oji and Ezinne Udezue — his equally talented wife — for coffee last year as I was considering a career transition. In addition to being experienced tech executives, they’re also great friends and sounding boards. As I was ruminating on my next steps, I asked them, “should I get an MBA?”

Oji said…

Image by Mariana Vusiatytska, 2016–12–12 — on Wikimedia Commons.

Today, I was thinking about how I’ve always seen my potential. I never thought of myself as intelligent. Kinda smart in some ways, maybe. But not intelligent. And I think that lots of kids out there right now may be increasingly struggling with the same thing.

I was the creative child, the artistic child. I struggled with math — A LOT — and that made me feel stupid. I got a C in Algebra, cheated my way through Geometry, and then finally had to take Pre-Cal twice because I got a D the first time. …

Pink boots. Huge tractors. 36% of the farmers in the US, but with only 10% of the government funding.

Farming has a bias problem.

A recent article from Huff Post opened my eyes and got me thinking about farms, farm workers, and farm equipment. And with the 2020 census around the corner, these ruminations are timely and relevant.

Because even 2010 US census questions were biased to focus only on the primary farmer in the household — allowing only one person to be listed as a primary operator — without acknowledging that farm responsibilities could be split amidst partners.


This topic is exceptionally controversial and decidedly gross. The CDC issued a tweet in July of 2018 about a shocking occurrence in America.

Some Americans are apparently washing and reusing condoms.

“We say it because people do it: Don’t wash or reuse #condoms! Use a fresh one for each #sex act.

The Tweet has been shared almost 1,500 times, and I’ve seen comments from the general public of shock and disgust. Myriad gifs have been dedicated to responses, which have reached 483 as of February 29th.

However, though this topic is untenable and unpalatable, it should still be taken…

This week, Andre Calantzopoulos, CEO of Phillip Morris International, shared an astounding revelation during an interview with SkyNews.

“At the end of the day, the ambition we have is to replace cigarettes as soon as possible.” — Andre Calantzopoulos, CEO of Phillip Morris International

I personally was stunned. I mean, cigarettes smell like college and Vegas and cheap hotel rooms. They represent cowboys and James Dean. They’ve been an integral part of what cool looked like for as long as movies and TV were a part of our culture.

I mean, just think about tobacco country in North Carolina. Tobacco’s…

Today, I had the pleasure of being a part of career day at my local elementary school, talking with five different classes about what I do. Discussing market research is an interesting activity among 4th graders who neither understand nor value this seemingly dry topic.

Ms. Hansen’s fourth-grade class, including the timeless bunny ears.

So the first question I asked was, “who thinks market research sounds boring?” To which (likely the brave) half of the class raised their hands. So my goal was to illuminate the art and science of research to the degree that the students felt informed — and perhaps excited — about research and entrepreneurship.


Have you by chance heard that the definition of the kilogram is about to change?

It’s a fascinating story; Le Grand K was crafted in 1879 as a cylinder of platinum and iridium that perfectly represented the weight of one metric kilogram, a little over 2 pounds. For generations, Le Grand K - or Big K to its close friends - has been the official measurement of a kilogram, carefully protected with VIK (Very Important Kilo) treatment, living locked-vault, glass-housed life in the International Bureau of Weights and Measures (BIPM) near Paris.

Replica of Le Grand K. (source: National Institute of Standards and Technology)

But as we all know, things change over…

I’m far more of a practical philosopher than an ideological one. I love debates and discussions around what *should* be best in the context of how we can get there starting *today*.

With this in mind, my opinion is that the conversation around global entrepreneurship has a rarely discussed gap.

We speak of STEM education and empowering the entrepreneurial mindset of students. …

Annie Hardy

Founder of zeet insights, an Austin-based market & design research firm; design thinker, diversity advocate, tech geek, proud mom.

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