Annie Hardy – Medium

Annie Hardy

Selling Human-Centered Design to the C-Suite: A Poem

I decided to write some poetry to describe a common woe

2 min readOct 21, 2020

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Selling Human-Centered Design to the C-Suite: A Poem

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Annie Hardy

Words from a Privileged white woman seeking to become an ally.

My friend Oji Udezue wrote an article recently (“Inequality is a zero-day flaw in America’s source code”) about his experience moving from…

5 min readJun 5, 2020

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Annie Hardy

Intellect, Smarts, and Identity: Naming and Claiming my value

Today, I was thinking about how I’ve always seen my potential. I never thought of myself as intelligent. Kinda smart in some ways, maybe…

5 min readMay 21, 2020

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Intellect, Smarts, and Identity: Naming and Claiming my value

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Annie Hardy

Women farmers are finally getting counted. And it’s about time.

Pink boots. Huge tractors. 36% of the farmers in the US, but with only 10% of the government funding.

2 min readFeb 18, 2020

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Annie Hardy

Recycling Gone Wrong: Condom Re-use as a Design for Equity Problem

This topic is exceptionally controversial and decidedly gross. The CDC issued a tweet in July of 2018 about a shocking occurrence in…

11 min readApr 15, 2019

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Recycling Gone Wrong: Condom Re-use as a Design for Equity Problem

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Annie Hardy

Attributing Corporate Sustainability to The Pivot

This week, Andre Calantzopoulos, CEO of Phillip Morris International, shared an astounding revelation during an interview with SkyNews…

6 min readFeb 15, 2019

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Attributing Corporate Sustainability to The Pivot

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Annie Hardy

How that hyperactive kid in class blew me away.

Today, I had the pleasure of being a part of career day at my local elementary school, talking with five different classes about what I do…

5 min readNov 30, 2018

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How that hyperactive kid in class blew me away.

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Annie Hardy

The only thing constant. (hint: it’s not the kilo.)

Have you by chance heard that the definition of the kilogram is about to change?

6 min readNov 15, 2018

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The only thing constant. (hint: it’s not the kilo.)

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Annie Hardy

What about the pipeline for female entrepreneurs in traditional gender-normative cultures?

I’m far more of a practical philosopher than an ideological one. I love debates and discussions around what should be but in the context…

5 min readNov 12, 2018

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What about the pipeline for female entrepreneurs in traditional gender-normative cultures?

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Annie Hardy

Annie Hardy

Founder of zeet insights, an Austin-based market & design research firm; design thinker, diversity advocate, tech geek, proud mom.

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